近几年来,我国对现代管理科学的研究和应用方兴未艾。这种理论和方法不仅适用于物质生产领域,也适用于精神产品生产领域。广播、电视是最强大的现代化的宣传舆论工具。目前,就其管理的总体水平来说,基本上处于传统管理阶段,还没有形成一套完整的、系统的科学管理理论和方法。当然,有些传统管理方法也是行之有效的,不能一概排斥。广播电视宣传如何运用现代管理科学的原理和方法,按照广播电视宣传的 In recent years, China’s research and application of modern management science are in the ascendant. This theory and method not only applies to the field of material production, but also applies to the production of psychic products. Radio and television are the most powerful modern propaganda media tools. At present, as far as the overall management level is concerned, it is basically in the traditional management stage and has not yet formed a complete set of systematic and scientific management theories and methods. Of course, some traditional management methods are effective and can not be excluded. How to Use the Principles and Methods of Modern Management Science to Promote Radio and Television According to the Radio and Television Propaganda