市场营销具有明显的实践性、应用性。中职市场营销课程的教学目的是培养学生应用市场营销的基本理论知识,发现、分析和解决市场营销实际问题的能力。运用案例教学的方法,是中职市场营销课程教学应优先选择的方法。但是,只有设计出优秀的案例,才能为提高教学质量和提高学生综合能力方面起到奠基的作用。 Marketing has obvious practicality and applicability. The purpose of the teaching of secondary vocational marketing courses is to train students to apply the basic theoretical knowledge of marketing and to discover, analyze and solve the practical problems of marketing. The method of using case teaching is the preferred method of teaching middle school marketing course. However, only designing excellent cases can lay a foundation for improving teaching quality and improving students’ comprehensive ability.