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随着家电产业新常态的到来,一场以技术、设计等为导向的高端产业升级战在洗衣机行业拉开帷幕。鲁建国认为,随着中国洗衣机产业进入成熟期,企业间的较量已经从价格、规模、质量的竞争转入产品性能、技术含量的竞争,为消费者提供超值的体验成为企业脱颖而出的法宝。2014年,中国洗衣机市场整体遇冷,行业竞争更加残酷。进入2015年,在新常态经济形势下,洗衣机市场呈现弱势复苏,产品高端化优势凸显。以变频化、健康化、智能化为代表的高端洗衣机开始受到消费者青睐。
With the advent of the new normalization of the home appliance industry, a high-end industry upgrade war led by technology, design, etc. was launched in the washing machine industry. Lu Jianguo that with the Chinese washing machine industry into a mature period, the contest between enterprises has gone from price, size, quality competition into product performance, technological content of competition, providing consumers with premium experience become a magic weapon for enterprises to come to the fore. In 2014, the overall washing machine market in China was cold, the industry competition more cruel. Into 2015, in the new normal economic situation, the washing machine market showed a weak recovery, highlighting the advantages of high-end products. High-end washing machines represented by inverter, health and intelligence are beginning to be favored by consumers.