在互联网技术的支撑下,新媒体与传统媒体的融合构成了全媒体语境,给予受众以视觉、听觉、触觉、感觉等方面全新的刺激,这对于传统媒体广告语的传播产生积极影响。本文概述了全媒体语境形成的时代背景与必然条件,分析了全媒体语境促进广告语发展的成因,并提出全媒体语境促进广告语传播的策略。 With the support of Internet technology, the integration of new media and traditional media constitutes the whole media context, giving the audience a brand new stimulus of visual, auditory, tactile and sensory effects, which has a positive impact on the spread of traditional media advertising language. This paper gives an overview of the times and inevitability of the formation of the context of all media, analyzes the causes of the development of advertising slogans in the context of all media, and puts forward the strategy of promoting media slogans in all media contexts.