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目前,各类电视综艺节目缤纷于屏幕,为了加强节目的互动性纷纷借力网络,使得互动性成为电视综艺节目非常突出的特征。借力网络可以扩大电视综艺节目互动范围、延长互动时间并强化互动效果。但是借力网络互动也会在道德层面、心理层面产生相应的问题,电视综艺节目固然要发展,要博得观众喜爱,但是对于网络互动方式要采取慎重的态度。
At present, all kinds of television variety shows colorfully on the screen, in order to strengthen the interactivity of the programs have leveraging the network, making interactive television variety shows become a very prominent feature. Leveraging the network can expand the interactive range of television variety shows, to extend the interaction time and enhance the interaction effect. However, leveraging network interaction also has corresponding problems on the moral and psychological aspects. Although the TV variety shows need to be developed, they must win the audience’s favor. However, they should adopt a cautious attitude toward the network interaction.