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一、推进油田基层文化建设的重要性1.加强基层文化建设,有助于塑造品牌形象,夯实油田可持续发展的基础。石油石化行业竞争日益激烈,拥有良好的“品牌信誉”和强大的核心竞争力是确保企业在竞争中长盛不衰的有力武器。企业文化是构成品牌的本质要素,是支撑品牌的核心力量,而基层文化是企业文化的重要组成部分。2.推进基层文化建设,有利于增强企业向心力和凝聚力,形成油田可持续发展的合力。基层文化生于基层,在基层发展壮大,是企业文化精神的具体表现,它所体现的企业的价值观、行为准则、精神追求等可以渗透到基层安全管理、生产运
I. Importance of Promoting Grass-roots Culture in Oilfields 1. Strengthening grassroots-level cultural construction helps build the brand image and consolidate the foundation for the sustainable development of the oilfield. The increasingly fierce competition in petroleum and petrochemical industry, has a good “brand reputation ” and a strong core competitiveness is to ensure that enterprises in the competition enduring powerful weapon. Corporate culture is the essence of the brand, is the core force supporting the brand, while the grassroots culture is an important part of corporate culture. 2. Promoting grassroots cultural construction is conducive to enhancing the enterprise’s solidarity and cohesion and forming a concerted effort for the sustainable development of the oilfield. Grass-roots culture was born at the grassroots level, the growth and development in the grass-roots level, is the concrete manifestation of the spirit of enterprise culture, which embodies the values of enterprises, codes of conduct, the pursuit of the spirit can penetrate grassroots safety management, production transport