一、战略规划的确定 企业战略的确定就是企业战略规划过程,是企业的目标、资源与它的各种营销环境之间建立和保持可行的战略适应的过程。运输企业战略规划的步骤:一是在整体上确定企业的基本任务;二是根据企业基本任务的要求确定企业的目标;三是安排企业业务经营组合;四是制定企业战略规划的营销计划和职能计划。运输企业基本任务的内容包括:企业经营的业务;企业的客户;客户的主要需求;企业应该怎样满足客户的需求。 First, determine the strategic planning Business strategy is the enterprise strategic planning process is the goal of the enterprise, resources and its various marketing environment to establish and maintain viable strategic adaptation process. The steps of strategic planning for transportation enterprises: First, the basic tasks of the enterprise as a whole are determined; second, the objectives of the enterprise are determined according to the requirements of the basic tasks of the enterprise; third, the business operations portfolio of the enterprise is arranged; fourth, the marketing plans and functions of the enterprise strategic planning are formulated plan. The basic tasks of transportation enterprises include: business operations; business customers; customer’s main needs; how companies should meet customer needs.