品牌是竞争的利器,但是新创品牌怎么办?新创品牌靠什么长大?有一条成功品牌创建和发展的规律,这就是“品牌功效化”和“功效品牌化”!在成功品牌的创建和成长过程中,品牌与产品功效的关系通常要经历两个阶段,第一阶段创建品牌,即品牌功效化阶段。这个阶 Brand is the weapon of competition, but how to deal with new brand? New brand by what grow up? There is a successful brand creation and development of the law, which is “brand effectiveness” and “efficacy of brand”! In the creation of a successful brand And the growth process, the relationship between brand and product efficacy usually go through two stages, the first stage to create a brand, that is, the stage of brand function. This order