新旧媒体在相当长的一个阶段将会进入共存和相互交融的时代。媒体将由平面的黑白媒体向彩色的立体媒体发展,向声音媒体、声频视频相结合媒体发展,向多媒体、互动的网络全媒体发展。而传统广播媒体要与新型媒体融合,需要切实做好“三融合”、“三转变”和“三提升”。 Old and new media will enter an era of coexistence and integration at a fairly long period of time. The media will be from flat black and white media to the development of three-dimensional color media, to the sound media, audio and video combined media development, multimedia, interactive network all media development. However, if traditional broadcasting media are to be integrated with new media, it is necessary to effectively carry out “three convergences”, “three changes” and “three promotion”.