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在经济社会迅速发展的新形势下,新闻宣传已是思想政治工作的一个重要组成部分,新闻宣传工作通过充分地利用各种传媒资源,紧密围绕社会发展的中心工作,为社会的改革与发展提供精神动力、思想保证和舆论支持,已在思想政治工作和改革发展事业中发挥着独特且重要的载体、引导、激励、协调等作用,使广大社会成员统一思想,理顺情绪,凝聚力量,充分发挥和调动其积极性和创造性,达到了“内聚人心,外塑形象”的目的。
Under the new situation of rapid economic and social development, press propaganda has become an important part of the ideological and political work. Press and publicity work has provided social reform and development by making full use of various media resources and focusing closely on the central task of social development Spiritual motivation, ideological guarantee and public opinion support have played a unique and important carrier, guiding, stimulating and coordinating roles in ideological and political work and in the cause of reform and development so that members of the community can unify their thinking, straighten out their emotions, pool their strength and fully Give play to and mobilize their enthusiasm and creativity, and achieve the purpose of “cohesion, plastic image”.