当网络以“第四媒体”的身份进入人们的视野后,它便以及对丰富的信息、独有的多媒体传播方式、对信息的交互式传递等特性向传统媒体特别是报纸发起了强烈地冲击。面对迅猛发展的网络媒介,报纸除了要充分发挥自己的优势,也应注意与网络密切配合,寻求新的发展。 When the Internet entered the field of vision as a “fourth media,” it launched a strong attack on traditional media, especially newspapers, for such features as rich information, unique ways of delivering multimedia, and interactive delivery of information . In the face of the rapid development of online media, apart from giving full play to their own advantages, newspapers should also pay close attention to the network and seek new development.