作为智能手机市场曾经的著名领先品牌,联想手机近年来陷于市场败局。从营销策略入手,分析联想智能手机在营销中存在的问题,包括产品线混乱且技术创新不足、沉迷于低端价格战策略、过度依赖运营商渠道、促销思维陈旧乏力等问题,并提出相关建议,以期能为联想智能手机未来的发展提供借鉴。 As a well-known leading brand in the smart phone market, Lenovo mobile phones have been trapped in the market in recent years. Starting from the marketing strategy, this paper analyzes the problems in the marketing of the Lenovo smartphone, including the chaos in the product line, lack of technological innovation, addiction to the low-end price war strategy, over-reliance on the channel of the operator and outdated promotion thinking, and put forward relevant suggestions , With a view to provide reference for the future development of Lenovo’s smartphone.