随着我国社会经济的发展,人民生活水平的提高,人们的消费结构发生了很大变化。高职院校学生群体作为一个特殊消费群体,由于心理尚未完全成熟,相对缺少社会生活经验,极易受到家庭、学校、社会等多方面的信息影响,表现出许多不理性、不科学的消费行为。本文对于高职院校学生的消费行为存在的问题做详细的描述。 With the development of our society and economy and the improvement of people’s living standard, great changes have taken place in the consumption structure of our people. As a special consumer group, the student groups in higher vocational colleges are relatively immature due to lack of psychological experience and are easily influenced by information from families, schools and the society, showing many irrational and unscientific consumer behaviors . This article gives a detailed description of the problems existing in the consumer behavior of students in higher vocational colleges.