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在经济全球化背景下,中国葡萄酒的当务之急是如何走好国际化之路。我们必须以全球视野和战略思维,去破解国际化中遇到的各种困难与挑战;我们必须着眼未来全球市场,有计划地建设中国风格的葡萄酒文化传播体系、品牌塑造模式和市场推广路径;我们必须结合自身特点和实力,借鉴知名企业成功经验,创造出一条个性鲜明、与众不同的国际化道路;我们必须进一步增强紧迫感和危机感,推动国际化,重塑中国风,不断提升中国葡萄酒产业国际竞争力,迎接中国葡萄酒国际化新阶段的到来!
In the context of economic globalization, the top priority of Chinese wine is how to take the road of internationalization. We must, with a global perspective and strategic thinking, crack down on various difficulties and challenges in internationalization. We must focus on the future global market and systematically build a Chinese-style wine culture communication system, brand building mode and marketing path. We must, in light of our own characteristics and strength, learn from the successful experiences of famous enterprises and create a distinctive and distinctive path of internationalization. We must further enhance the sense of urgency and crisis, promote internationalization, reshape the style of China and continuously upgrade China International competitiveness of wine industry, to meet the arrival of a new phase of Chinese wine internationalization!