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一、引言随着互联网的快速发展,出现了一种新兴的小说体裁——网络小说。而网络小说的阅读已成为当下最流行、时尚、最火爆的阅读。笔者试图从西方修辞学的视角出发,以修辞学家伯克的认同说理论为基础,来解释这一社会现象。笔者认为网络小说的流行主要是其阅读者与网络小说的创作者在价值取向、思想认识上以及情感方面达到了“认同”。
I. INTRODUCTION With the rapid development of the Internet, there is a new genre of novels-network novels. The reading of online novels has become the most popular, fashion, the most popular reading. The author tries to interpret this social phenomenon from the perspective of western rhetoric and based on the rhetorician Burke’s theory of identity theory. The author believes that the popularity of online fiction is mainly that its readers and creators of online fiction have reached “identity ” in value orientation, ideological understanding and emotionality.