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在新媒体风起云涌的时代,报纸如何在全媒体中稳固自己的地位,广告经营做到“宝刀不老”、“绿树常青”是重要一极。本文试图从“策”与“略”上对广告经营之术进行解析,以期给那些竞争异常激烈的
In the era of turbulent new media, how the newspaper has consolidated its position in the media and has done a great job in advertising management. This article tries to analyze the operation of advertising from “policy ” and “slightly ”, with a view to those extremely competitive