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广告以抢劫人们的心灵为己任。世上大概没有一种学问像广告一样,以发展繁复完美的说谎技巧为目的。要让顾客乖乖地从口装里掏钱,你首先得是一个优秀的心理学家。广告不是艺术,也不是科学,那只是心理学家的游戏。奥美观点1、2、3可以让你学到方法,但永远不能让你学会洞察人心的艺术。没有激情和热爱成不了好的广告人。很多人踏出校门的时候,本来是要成为诗人、画家、法官、记者、律师、医生、公务员或者机械师的,但从来没想过要与广告媾合——一颗星星掉在地上成了闪闪发光的玻璃珠。做广告挣不了钱,更
Advertising robbery to the soul of their responsibility. Probably no one in the world is like an advertisement, with the aim of developing complicated and perfect techniques of lying. To make customers obediently pay from the mouthpiece, you must first be a good psychologist. Advertising is not art, it is not science, it is only a psychologist’s game. Ogilvy Opinions 1, 2, 3 let you learn ways, but never let you learn the art of insight. No passion and love can not be a good advertising people. When many people walked out of school, they were supposed to be poets, painters, judges, journalists, lawyers, doctors, civil servants or machinists, but never wanted to match advertising - a star fell on the ground Glittering glass beads. Advertising can not earn money, more