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鲍德里亚的理论视角是“消费社会”,他通过对马克思理论及其核心“生产”范式的批判,经由一系列理论中介,从西方马克思主义走向后马克思主义。鲍德里亚认为,马克思的“生产”范式没有超越黑格尔和古典经济学,是资本主义意识形态;要走出“生产之镜”,必须认识到“消费社会”的特征是符码控制。鲍德里亚的批判对马克思主义提出了全方位的挑战,同时也是我们认识后现代主义、后马克思主义的重要思想资源。但是鲍德里亚的批判不仅存在对马克思的误读,而且也有自身的理论局限。
Baudrillard’s theoretical perspective is “consumer society.” He criticized Marx’s theory and its core “production” paradigm and went from Western Marxism to post-Marxism through a series of theoretical intermediaries. Baudrillard believes that Marx’s “production” paradigm does not transcend Hegel and classical economics and is a capitalist ideology. To emerge from the “mirror of production”, we must realize that “consumer society” is characterized by symbolic control. Baudrillard’s criticism poses a full range of challenges to Marxism. At the same time, it is also an important source of thinking for us to recognize post-Marxism and post-Marxism. However, Baudrillard’s criticism not only misread Marx, but also has its own theoretical limitations.