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视觉强度是所有诉诸视觉的艺术和设计追求的目的之一。广告是视觉艺术。若要释放这股强劲的潜能,视觉强度是视觉力量的保证。视觉强度,即对于视觉客体来说,是指对视觉主体的刺激或冲击程度;对于视觉主体来说,是指接受视觉对象刺激或冲击的强度,也称视觉感知度。一个人对不同的视觉对象产生不同的视觉感知度,而同一个视觉客体对不同人也可产生不同的冲击或刺激程度。空间与时间的差异也可引起视觉强度的差异。
Visual intensity is one of the goals pursued by all the art and design that appeals to vision. Advertising is visual art. To release this powerful potential, visual acuity is the guarantee of visual power. Visual intensity, that is, for the visual object, refers to the degree of stimulation or impact on the visual body; for visual subjects, refers to the intensity of the visual object to stimulate or impact, also known as visual perception. A person produces different visual perceptions to different visual objects, and the same visual object may also exert different impacts or stimuli on different people. Differences in space and time can also cause differences in visual acuity.