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加强舆情管理既要提高舆论引导能力,同时要按新闻传播规律办事,创新形式、手段,不断提高舆论引导的权威性、公信力、影响力。习近平同志在全国宣传思想工作会议上强调,要把网上舆论工作作为宣传思想工作的重中之重来抓。这就要求我们深刻认识舆情工作的重要性和紧迫性,强化舆情管理,努力构建大舆情全媒体工作格局,牢牢掌控舆情工作主动权,营造良好的舆论氛围。
To strengthen public opinion management, it is necessary to improve the ability of guiding public opinion, and at the same time act in accordance with the laws of press and communication, innovate forms and means, and constantly improve the authority, credibility and influence of public opinion guidance. At the national conference on propaganda and ideological work, Comrade Xi Jinping emphasized that it is important to regard online public opinion work as the most important task in propaganda and ideological work. This requires us to profoundly understand the importance and urgency of public opinion work, strengthen public opinion management, strive to build a public opinion media work pattern, firmly control the public opinion initiative and create a favorable atmosphere for public opinion.