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高职院校普遍存在学生学习主动性不高、图书馆读者入馆率低、馆内资源利用率不高等问题,而随着新媒体技术的快速发展,使得上述问题在高职类院校图书馆中变得更加严重。内蒙古电子学院图书馆针对这一形式迅速做出相应调整,化被动为主动,利用学生最常使用的新媒体力量“微信公众平台”来向学生进行阅读推广,而且已经取得一定成效。本文将对内蒙古电子学院图书馆微信公众平台的建设、运行方式及运行效果进行剖析,希望对其他高职类院校图书馆的阅读推广起到借鉴作用。
There are many problems in higher vocational colleges such as the low initiative of students, the low enrollment rate of library readers and the low utilization of resources in the museum. With the rapid development of new media technology, Hall becomes more serious. Inner Mongolia Institute of Electronics quickly adapt to this form to make the appropriate adjustments, passive and proactive, using the most commonly used new media power “WeChat public platform ” to promote reading to students, and has achieved some success. This article will analyze the construction, operation mode and operation effect of WeChat public platform of Inner Mongolia Electronic College Library, hoping to serve as reference for the reading and popularization of libraries of other higher vocational colleges.