当今国外许多高级管理人员,将这个企业竞争的时代比喻成危机四伏的时代。经理首当其冲,他们所做的决定对政治、经济、社会都有很大的影响力,因此,管理上有个新主张:危机沟通。危机管理专家认为事前准备是危机沟通成功的关键。因为有些灾害虽不具新闻性,却足以毁掉一个组织。然而,设立危机小组的企业只占少数。定期及时的危机防止计划是经理自卫的最佳资源。为危机订计划是指有程序的安排,而非侦察到危机再迅速反应。典型计划包括有公 Many senior executives abroad today compare the era of this enterprise’s competition to the era of crisis. Managers bear the brunt of the decisions they make. They have great influence on politics, economy, and society. Therefore, there is a new idea in management: crisis communication. Crisis management experts believe that preparation in advance is the key to successful crisis communication. Because some disasters are not news, they are enough to destroy an organization. However, only a few companies set up crisis groups. Regular and timely crisis prevention programs are the best resources for managers to defend themselves. Planning for a crisis means that there are procedural arrangements instead of detecting a crisis and responding quickly. Typical plans include public