重视对终端场地的开发与规范、理性化管理是现代市场营销最重要的特征之一。产品的终端销售场地是商品直接面对消费者的最终售卖场所,常见的形式如品牌专卖店、专柜等。它最直接地代表企业的经营承诺,是产品分销系统一项关键性资源,也是产品推广活动最重要的载体之一。因此,对终端场地进行有效开发与规范化管理,对产品营销将产生积极推动作用。而要达到终端场地管理的有效性与规范化的目标,品牌化决策是一个必然选择。终端销售场地的品牌化管理,可吸引客户对产品品牌的注意,可营造良好产品 Pay attention to the terminal site development and standardization, rational management is one of the most important features of modern marketing. Terminal sales of products is the direct sale of goods to consumers in the final place, the common forms such as brand stores, counters and so on. It most directly represents the business commitment of the enterprise, is a key resource of the product distribution system, and is also one of the most important carriers of product promotion activities. Therefore, the terminal site for effective development and standardized management of product marketing will have a positive role in promoting. And to achieve the effectiveness of terminal site management and the goal of standardization, brand decision-making is an inevitable choice. The brand management of the terminal sales venues can attract customers' attention to product brands and create good products