11月20日,陕西广电网络正式启动了电视游戏运营与内容合作招商工作。目前,电视作为家庭娱乐的核心设备,在视频内容之外,用户在游戏中也寻求到了超过视频内容所带来的参与感与娱乐性。在PC时代和手机时代,游戏的用户曾超过视频,而游戏用户的粘性甚至要超过影视剧。因此,想靠视频向用户收费的路线艰难而又曲折,而游戏路线则成为另外一个可行的盈利方向。基于此,陕西广电网络计划在高清互动平台引入 November 20, Shaanxi Radio and Television Network officially launched the TV game operations and content investment cooperation. At present, television as the core equipment of home entertainment, in addition to video content, users in the game also seek more than the video content brought about by the sense of participation and entertainment. In the PC era and mobile phone era, users of games have surpassed video and game users have even more visions than movie and TV dramas. Therefore, the route that users want to pay by video is difficult and tortuous, and the course of the game becomes another viable profit direction. Based on this, Shaanxi radio and television network plans to introduce high-definition interactive platform