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从连锁经营为代表的实体零售阶段到以电商代表的虚拟零售阶段,很多国家用了150年,中国则在20多年间发展了实体和虚拟零售,借此不难想象中国零售企业对于创新转型需求的强大与紧迫。近日,普华永道发表的未来零售商业模式的报告指出:消费者期待出现一种“全零售”方式,这种方式既能将数字体验带到现实世界中,同时又提供一个更综合和更个性化的体验。
From the physical retail stage represented by chain management to the virtual retail stage with electricity supplier representatives, many countries took 150 years while China developed physical and virtual retail in more than 20 years. It is not hard to imagine that the Chinese retail enterprises are willing to innovate and transform The demand is strong and urgent. Recently, PwC’s report on the future retail business model states that consumers are looking for a “all-retail” approach that will bring digital experiences to the real world while providing a more integrated And a more personalized experience.