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“丝绸之路经济带”战略构想的提出受到了国内外学者专家的广泛关注,对促进沿线国家、地区的旅游发展有非常重要的影响。彬县作为古代丝绸之路中线的必经之路,有“进出关中第一驿站”之称,如能抓住这一大好机遇,将极大推动地方经济发展。本文借助于丝绸之路经济带大背景,基于彬县旅游发展的实际情况,运用SWOT分析法对彬县旅游发展中的优势、劣势、机遇与威胁进行梳理,并结合丝绸之路经济带新形势探究实现彬县旅游新发展的策略。
The proposal of the strategic concept of “Silk Road Economic Belt” has drawn wide attention from domestic and foreign scholars and experts and has a very important influence on promoting the tourism development of the countries and regions along the line. Bin County, as the only route through the middle of the ancient Silk Road, is known as “the first stop in and out of the border”. If we can seize this great opportunity, it will greatly promote the development of the local economy. Based on the background of the Silk Road Economic Belt, based on the actual situation of tourism development in Binxian County, this paper uses SWOT analysis to sort out the advantages, disadvantages, opportunities and threats in the tourism development in Binxian County. Combining with the new situation in the economic belt of Silk Road, Explore the strategy of realizing the new development of Binxian tourism.