本文论述选题策划在高校出版社工作中的重要性，认为搞好选题策划必须抓住四个基本环节：一是坚持选题策划的正确方向；二是注重选题质量的系统优化；三是构建选题策划的良好机制；四是正确处理出版导向与市场导向、社会效益与经济效益、图书品位与出版规模、任期效应与即期效应、重点选题与一般选题的关系。 This paper discusses the importance of topic selection and planning in the work of university press, and thinks that it is necessary to grasp four basic steps to do a good job topic selection: one is to insist on the correct direction of the topic selection; the other is to optimize the quality of topics; It is a good mechanism to construct topic selection plan. Fourthly, it correctly deals with the relationship between publishing orientation and market orientation, social and economic benefits, book grade and publishing scale, term effect and spot effect, key topic selection and general topic selection.