个性·实在·细节——谈谈“豆腐块”的写作

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文字求短,一直是新闻工作者为之追求的目标。古人为文,历来推崇“辞尚体要”、“篇无累句,句无累字”。列宁把新闻称为“电报文体”。毛泽东一直要求把文章写得短些,写得精粹些,并且身体力行,仅用190字写出了《我三十万大军胜利南渡长江》的宏伟场面。为了刹长风,兴短风,孝感报从1979年起,就提出把写好编好“豆腐块”作为奋斗目标,得到读者的普遍赞誉。1989年的一次读者问卷调查表明,80%以上的人对孝感报的“短”持欢迎态度。求短,不是单纯的文字删减,而是要达到文约意丰,言简意赅。短得有内容,短得有看头,短得有魅 Shorter writing has always been the goal pursued by journalists. The ancients for the text, has always respected the “speech is body to be”, “articles without tired sentences, sentence no tired words.” Lenin called the news telegraphic style. Mao Zedong has always demanded that the article should be written shorter and more elaborate, and that it should only be written in 190 words to present the magnificent scene of “I am the 300,000-strong triumphant Nandu Yangtze River.” In order to brake the long wind, Xing short wind, Xiaogan Bao from 1979 onwards, put forward to write a good “tofu block” as a goal, the reader’s universal praise. A 1989 readership survey showed that more than 80% of the people of Xiaogan reported that they are “short”. Shorter, not a simple deletion of words, but to achieve the desired meaning of abundance, concise and fair. Short content, short worth seeing, short and charming
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