中国邮政的核心竞争力是网络优势、三流合一。邮政网点作为网络中的关键组成部分,是邮政收入的重要来源,是邮政企业形象展示的窗口。当前,邮政改革正在进行中,专业化经营逐步展开。在这种发展背景和市场环境下,加快建设邮政的店面营销平台,对完成邮政各项收入指标、促进专业化经营的实施和打造邮政企业的连锁终端都具有十分重要的意义。 China Post’s core competitiveness is the network advantages, the three streams of one. As a key part of the network, the postal network is an important source of postal income and a window for postal corporate image display. At present, the postal reform is under way and the specialized operation is gradually carried out. In this background of development and market environment, accelerating the construction of postal store marketing platform is of great significance to the completion of various postal revenue targets, the promotion of specialized management and the establishment of postal enterprises’ chain terminals.