随着日趋激烈的市场竞争,邮政营销得到了较快发展,现已将大客户营销、数据库营销、直复营销、整合营销和项目管理等科学方法与理念运用于实践,并初见成效。实践证明,一个成功的营销项目需要由不同专业、不同部门、不同组织的人员共同来完成。那么,以一个跨部门的“虚拟团队”来 With the increasingly fierce market competition, the postal marketing has been developed rapidly. Now we have put into practice the scientific methods and concepts such as big client marketing, database marketing, direct marketing, integrated marketing and project management, and have achieved initial success. Practice has proved that a successful marketing project needs to be completed by professionals of different professions, different departments and different organizations. So, to an inter-departmental “virtual team”