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11月18日,CCTV 黄金资源广告招标现场人声鼎沸,“179”号频频亮牌,成为当天招标现场的一大亮点,“179”号的持有者是浙江东风绍兴有限公司的著名黄酒品牌“会稽山”。随着拍卖师一锤定音。“会稽山”最终以近7000万元一举拿下2006年央视黄金资源3-4块标的物,成为招标会名副其实的大赢家。会稽山第一次参加央视招标便大获全胜,是其由区域市场迈进全国市场的必然结果,它将借招标这一市场杠杆,撬动全国市场,实现市场升级;还将为“会稽山”这一有着263年历史的老字号注入新的活力,实现
November 18, CCTV gold resources ad pitch on the scene of voices, “179 ” frequently bright card, became the day of the tender spot a highlight, “179 ” number of the owner is Zhejiang Dongfeng Shaoxing Co., Ltd. The famous brand of yellow wine “will Jishan”. With the auctioneer hammering. “Jishan Mountain” eventually won nearly 70 million yuan in 2006 won the gold standard of CCTV 3-4 blocks of the subject matter, a tender winner will be veritable. Huiji Mountain for the first time to participate in CCTV bidding victory, is its regional market into the national market, the inevitable result, it will leveraging the market bidding, leveraging the national market, to achieve market upgrades; will be Jishan "This 263-year-old has injected new vitality into its old name