创名牌、保名牌、实施名牌战略已成为当前社会经济生活的热门话题，众多资金实力弱小的中小企业如何来实施自己的名牌战略呢？我认为，有以下几种战略可供选择：一、专业性战略。即利用本企业所具有的技术或资源优势，集中在一个较为狭小的专业领域内开拓名牌产品，这种战略具 Creating brand names, securing brand names, and implementing brand strategy has become a hot topic in current social and economic life. How do many SMEs with weak financial strength implement their own brand strategy? In my opinion, there are several strategies to choose from: First, a professional strategy. That is, by using the technological or resource advantages of the company, it is focused on developing brand-name products in a relatively narrow and specialized field.