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在上一期(见本刊2012年第8期)的讨论中,本栏目就中国动画“走出去”的话题从模式和类型方面做了一个总括。中国动画走出国门,已成为不可阻挡的趋势,但在迈出第一步之后,实际路途中永远有无法估量的变数与困难,在“截止到去年底,全国各影视机构共出口动画片146部,计20万分钟,金额2800多万美元”这样鲜亮的数字下,动画企业和动画作品也遭遇文化差异、技术困境、制作不精、营销不力、沟通不畅、政策不明等等瓶颈,在喝彩与质疑、受追捧
In the last issue (see article No. 8, 2012), this section summarizes the patterns and types of topics related to Chinese animation “going out”. Chinese animation has become an irresistible trend to go abroad. However, after taking the first step, there will always be incalculable variables and difficulties in the actual path. At the end of last year, movie and television agencies in various regions of the country exported cartoon films 146 Department, totaling 200,000 minutes, amounting to more than 28 million U.S. dollars. "Under such bright numbers, animation companies and animation productions also encounter bottlenecks such as cultural differences, technical difficulties, poor production, poor marketing, poor communication and unclear policies. Cheers and questions, sought after