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十七届六中全会对社会主义核心价值体系和新闻传媒的舆论引导工作做了重要阐述。新闻传媒是社会主义核心价值体系的文化传播的引领者。文章通过分析现阶段新闻传媒在政治传播中的地位和作用,并发现新闻传媒在传播社会主义核心价值体系中存在着引导力下降、娱乐化和低俗化趋势明显、网络下新闻的可信度降低、新闻传媒公信力下降等现象,指出需要通过正面宣传和社会舆论引导相结合、以人为本、加强媒介管理、社会利益放在首位等方法寻找新闻传媒传播社会主义核心价值体系的新路径。
The Sixth Plenary Session of the 17th Central Committee made an important account of the guidance of the media in the socialist core value system and news media. News media is the leader of the cultural transmission of the socialist core value system. By analyzing the position and function of the news media in the political communication at the present stage, the article finds that there is a decline in the guidance force of the media in the dissemination of the socialist core value system. The tendency of entertainment and vulgarization is obvious, and the credibility of the news under the network is reduced And the decline of the credibility of the news media. It points out that it is necessary to find a new way for the news media to disseminate the core value system of socialism through such measures as combining positive publicity with the guidance of public opinion, putting people first, strengthening media management and giving top priority to social interests.