我国的医院,在面临着不断增长的社会需求,不断提高的开支需求和更激烈的竞争需求,“公共关系热”伴随进改革的大潮,从我国开放的窗口吹进了医院,笔者通过对公共关系(以下简称公关)学在医院管理中的实践和如何在医院开设公关科,提出如下探讨: 一、公关在医院管理中的实践医院的公关是以追求良好的服务形象和声誉,使病人及其家属获得一个充满信任,对医院的好感和尊敬,并给予长时间的诚挚的支持与宣传,使公关在医院真正成为内求团结、外求发展和“争取病人”而进行的竞争起到应有的成效。现在医院正受到“营利 The hospitals in our country are facing increasing social demands, constantly increasing expenditure demands and more fierce competition demands. “Public relations fever” has accompanied the tide of reforms and has been blown into the hospital from the window of China’s openness. The author passed public Relationships (hereinafter referred to as public relations) Learn how to practice in hospital management and how to set up a public relations section in hospitals, and put forward the following discussion: First, the practice of PR in hospital management The PR of hospitals is to pursue a good service image and reputation, to make patients and His family members received a trust, hospitality and respect, and extended long-term sincere support and advocacy to make public relations work in hospitals that truly become a unity, external development, and “fight for patients”. Some results. Now the hospital is receiving "profit