中国长毛绒玩具行业主要以出口为导向,对外依存度,对内政策的依赖性非常强,因此整个行业的吸引力不强,同时由于缺少品牌意识,整个行业无法依靠竞争优势获取超额利润,只能进行低成本恶意竞争,这些因素都导致中国长毛绒玩具行业处于整个价值链的低端,发展不成熟。 China’s plush toy industry is mainly export-oriented. Its dependence on foreign dependence and internal policies is very strong. Therefore, the attractiveness of the entire industry is not strong. At the same time, due to the lack of brand awareness, the entire industry can not rely on its competitive advantage to obtain excess profits. Low-cost malicious competition, these factors have led to China’s plush toy industry in the low-end of the entire value chain, the immature development.