媒介技术为中国传统民间文化的发展提供了新的动力:经典相声段子与时尚都市漫画的结合、传统剧场表演与网络推广营销的探索……一桩桩传统民间文化与媒介技术结合的案例似乎都表明,媒介尤其是新媒体,能够成为传统艺术复兴的可能。本文将对这一命题展开理论探讨。一、民间文化的 Media technology has provided new impetus to the development of traditional Chinese folk culture: the combination of classic comic dialogues with fashion urban comics, the exploration of traditional theatrical performances and online marketing promotion ...... All of the cases of combining traditional folk culture with media technology seem to It shows that the media, especially the new media, can become a possibility of the revival of traditional arts. This article will start a theoretical discussion on this topic. First, the folk culture