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诞生于20世纪30年代初期的生活书店,从当初注册资金只有2000元发展成为一个具有庞大的发行网、强大的群众基础的大型出版发行企业,与其领导者的创业精神和工作上创造力是分不开的。尤其是以邹韬奋和徐伯昕为代表的领导人物在经营管理和出版业务上独特的创新性,不但为书店赢得了巨大的社会效益,也带来了强大的经济利益。他们善于采用各种灵活的经营方式,运用各种社会力量来建设和发展书店的事业。在许多方面,生活书店开创了当时出版业的先河,也成为后来中国出版事业发展的领路先锋。
Born in the early 1930s, Life Bookstore grew from a registered capital of only 2,000 yuan to a large publishing company with a huge distribution network and a strong mass base. Compared with its leader’s entrepreneurial spirit and creativity at work, Not open. Especially the leaders, represented by Zou Tao-fen and Xu Boxin, are uniquely innovative in business management and publishing business. They have not only won tremendous social benefits but also brought great economic benefits to bookstores. They are good at adopting various flexible management methods and using various social forces to build and develop the bookstore business. In many ways, Life Bookstore pioneered the publishing industry at that time, and became the vanguard of the development of publishing business in China later.