“文创”成为继“互联网”后的又一热词。在新旧交替、传统转型的时代,无论是艺术家还是设计师,无论是开发商还是政府,大家都在寻找出路,国家战略将文化创意产业推上了时代风口,更增添了“文创”的热度。本文从文创产业的现状谈起,讨论了文创产业现存的问题和发展的机遇。 “Wen Chuang ” became another hot word after “Internet ”. In the era of old and new transformation and traditional transformation, no matter artists or designers, whether developers or government, everyone is looking for a way out. The national strategy has pushed the cultural and creative industries to the times and added “cultural and creative” The heat. This article starts from the current situation of Wenchuang industry and discusses the existing problems and development opportunities of Wenchuang industry.