每到岁末年初,卡车企业便开始扎堆举办商务年会,少则几百人,多则几千人,场面甚是壮观。与其他行业不同,卡车企业的商务年会更侧重会议本身,通常以营销为主题,总结一年来的得失,介绍企业最新东向,发布下一年的经营指标,宣贯新的商务政策,等等。当然,表彰先进以激扬士气是必不可少的环节。毕竟,把分布在全国各地的成百上千家经销商服务商聚到一起实属不易,所以会议的内容自然要丰富不少。2012年可能是继2008年以来卡车企业最受伤的一年。除微卡外,重、中、轻卡全线下滑,而拥有商用车风向标之称的重卡更是从2010年的100万辆跌到了 Every year-end and New Year’s beginning, the truck companies have started to gather together to hold business meetings, ranging from a few hundred people to more than a few thousand people. The scene is spectacular. Unlike other industries, the annual business conference of truck companies focuses more on the conference itself. Generally speaking, the theme of marketing is to summarize the gains and losses in the past year, introduce the latest business trends in the country, publish business targets for the next year, and publicize new business policies. Wait. Of course, commendation advanced to boost morale is an essential part. After all, it is not easy to get together hundreds of thousands of dealerships distributed across the country, so the content of the meetings is naturally much richer. 2012 is probably the most traumatic year for truck companies since 2008. In addition to the micro-card, heavy, medium and light cards fell across the board, while the heavy truck with the commercial vane’s benchmark dropped from 1 million in 2010 to