本刊1998年5月18-20日在京召开了主题为“走出困境”的首届营销策划恳谈会。由于经费紧张,本刊事先没有在各大报纸、电视台登广告,预计只会来几十个人,结果采了150多人。会刊不够发,只得把本刊各工作人员自己留作纪念的几套也拿出来发送;因为会场周围正在扩建二期工程,空调开不了,天气闷热,噪音干扰,在这种情况不利条件下,连续三天爆满、气氛热烈。大多数代表住在城内,每天往返三、四个小时,会议从上午9点开到下午6点,晚上还有几十个人参加座谈。作为会议的主办单位,我们最初担心这一虽然 Journal of May 18, 1998 held in Beijing on the theme of “out of the woods ” the first marketing planning forum. Owing to the shortage of funds, we did not advertise in major newspapers and television stations in advance. We expect that there will only be dozens of people in the newspapers and the results will be taken by more than 150 people. The journal is not enough hair, only the staff of the magazine as a memento set to also take out to send out; because the venue is being expanded around the second phase of the project, air conditioning can not open, hot weather, noise interference, in this adverse conditions , For three days full, warm atmosphere. Most delegates live in the city, traveling three or four hours daily, from 9 am to 6 pm and dozens more in the evening. As the organizer of the conference, we initially worried about this though