最近,丁关根同志在不同的场合,多次谈到要提高宣传艺术水平的问题。徐惟诚同志也曾多次强调这个问题。这引起我的思考:中宣部的领导为什么如此重视这个问题?今天突出提出这个问题究竟有什么现实意义? 我理解,关根同志讲的宣传艺术,决不是单纯的新闻写作技巧或节目制作技巧,也不是一般意义上的可读性、可视性、可听性,主要是指在新形势下通过新闻手段对各种复杂矛盾的把握、驾驭和调节,使舆论引导和调控收到最佳效果。归根到底,是为了使新闻宣传更加有效地为经济建设这个中心服务,使党的基本路线得到更加顺畅的贯彻,使小平同志建设有中国特色社会主义的理论为亿万人民所理解和掌握,从而真正达到“团结、稳定、鼓劲”的目的。加强舆论引导,为什么必须提高宣传艺术?我想至少有这样三条理由: 一、人们对宣传工作的要求高了。今天,由于经济结构、利益格局发生了很大变化,人们的思维方式、行为方式、心理状态也随之发生变化,过去的一套传统的宣传方法越来越不适应这种状况。我们党的宣传工作有很多优良传统,有丰富的经验,但是也不可否认,过去的宣传工作主要是为政治 Recently, on different occasions, Comrade Ding Guangen has repeatedly talked about the issue of raising the level of publicity art. Comrade Xu Weicheng has repeatedly emphasized this issue. This arouses my thinking: Why do the leaders of the Central Propaganda Department pay so much attention to this issue? What is the real significance of highlighting this issue today? I understand that the propaganda art of Comrade Guanyuan is by no means a purely a journalistic writing skill or program production technique Nor is readability, visibility or audibility in the general sense mainly refers to the grasping, controlling and adjusting of various complicated contradictions through news means in the new situation so that the guidance and regulation of public opinion can receive the best effect. In the final analysis, it is to make news propaganda more effective in serving the center of economic construction so that the Party’s basic line can be carried out more smoothly so that Comrade Xiaoping understands and masters the theory of building socialism with Chinese characteristics for millions of people Truly achieve the purpose of “unity, stability and encouragement.” To strengthen the guidance of public opinion, why must we improve the publicity art? I think there are at least three reasons: First, people have high requirements for publicity work. Today, due to the economic structure, there has been a great change in the pattern of interests. People’s way of thinking, behavior and mental state have also changed. The traditional set of propaganda methods in the past have become increasingly unsuited to this situation. Our party’s propaganda work has many fine traditions and rich experience. However, it is undeniable that past propaganda efforts were mainly aimed at politics