公共关系学的特点及其自学方法张践公共关系学是一门新兴的学科，从１９０３年正式在美国诞生起，迄今不到一个世纪的历史。然而，市场经济却赋予它神奇般的魔力，在全世界迅速发展起来。在西方国家，公共关系是社会上的一个热门职业，不仅公司、企业、商社有公关部，有独... The Characteristics of Public Relations and Its Self-learning Methods ZHANG Jian Public relations is a newly emerging subject, which has been officially established in 1903 in the United States for less than a century. However, the market economy has given it a marvelous magic that has rapidly developed all over the world. In Western countries, public relations is a hot job in the community, not only companies, businesses, trading companies have public relations department, a single ...