没错,这是一本关于企业管理的书。可是如果你想从其中找到几个你熟悉的那些明星企业,诸如GE、可口可乐、宝洁、微软、西门子、IBM之类,恐怕你要失望了。这本书里反复提到的是数以百计、让你目不暇接的陌生的名字——伍尔特、斯蒂尔、德乐、波弗罗斯特、凯驰、奥米隆……它们从事的行业五花八门——机械装配工具、电锯、冷冻食品直销、高压清洗设备、扫描式管道显微镜……总之,这里要探讨的是一群中小企业,但是它们不是一般的中小企业,而是很了不起的领袖企业,是所谓的“隐形冠军”。 That’s right, this is a book about business management. But if you want to find a few of you are familiar with the star companies such as GE, Coca-Cola, Procter & Gamble, Microsoft, Siemens, IBM, I am afraid you have to be disappointed. Mentioned repeatedly in this book are hundreds of strange names that dazzle you - Würth, Steele, Delle, Bockfrost, Kärcher, Omellon ... What they do There are a wide range of industries - mechanical assembly tools, chainsaws, direct frozen foodstuffs, high-pressure cleaning equipment, scanning pipe microscopes ... Anyway, here is a group of small and medium-sized enterprises. But they are not ordinary small and medium enterprises, but great leaders. Business, is the so-called “Invisible Champion.”