一、企业规模优势战略 企业经营国际化首先要实现企业自身的国际化,即要具备适应国际化经营的条件。根据美国经济学家海默的“垄断优势理论”,企业从事国际化经营需具备多种优势。其一为规模经济优势,这种规模优势表现在生产、采购和销售等方面,通过内部水平一体化和垂直一体化经营,可以取得其它企业所不能达到的规模,取得比竞争者更高的利润。 规模经济优势是现代企业国际化经营的必然条件之一。因为许多行业和产业新产品的开发,特别是名牌 First, the enterprise scale advantages of strategy Internationalization of business operations first of all to achieve their own international, that is, have to adapt to the conditions of international operations. According to the “monopolistic advantage theory” by American economist Heimer, enterprises must have a variety of advantages in engaging in international operations. One is the economies of scale. This scale advantage is manifested in the aspects of production, procurement and sales. Through internal integration and vertical integration, the scale that other enterprises can not achieve can be achieved and the profits higher than that of competitors can be obtained . Economies of scale are one of the necessary conditions for the international operation of modern enterprises. Because many industries and industries develop new products, especially brand names