论文部分内容阅读
文章通过对受众的心理分析,指出标志设计要想获得大众的认可,在设计的过程中必须以人为本,尊重人的心理情感需要。为了使标志设计准确、直观、高效地传递信息,就必须在标志设计的图形、色彩、形式等元素中注入心理情感的表达,使标志设计成为一种有意味的形式,使设计出的标志从外在形象到内在理念都能得到受众的视觉心理认同。
Through the psychological analysis of the audience, the article points out that in order to gain the approval of the public, the design of the logo must be people-oriented and respect the psychological and emotional needs of the people. In order to make the logo design accurate, intuitive and efficient transmission of information, we must inject the emotional expression in the elements of the logo design, color, form, etc., so that the logo design into a meaningful form, the design of the logo from The external image to the internal philosophy can get the audience’s visual psychological approval.