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社会主义新农村的建设给广告营销业带来了不可错失的机遇。建设社会主义新农村的核心目标是提高农民收入,建设和谐社会,其标志是农村消费市场的启动。面对农村市场这片广阔的蓝海,面对巨大的增量空间,既要看到光明的前景,又要在细节处落实,洞察农村市场,了解农民需求,掌握农村消费特性,并开发适销对路的渠道,采取适当的传播手段。这样,广告营销才可能既有前瞻性,又有执行力,最终才可能在中国社会主义新农村的蓝海大战中脱颖而出。
The construction of a new socialist countryside has brought an indispensable opportunity to the advertising and marketing industry. The core goal of building a new socialist countryside is to increase the incomes of peasants and build a harmonious society. Its hallmark is the start of rural consumer markets. Faced with this vast blue ocean in the rural market, in the face of huge incremental space, we must not only see the bright future, but also fulfill the details. We should understand the rural market, understand the needs of peasants, grasp the characteristics of rural consumption, and develop marketable Road channels, take appropriate means of communication. In this way, advertising and marketing can be both forward-looking and executive-minded, so that it may finally emerge from the blue-sky sea war in the new socialist countryside of China.