中国市场变幻莫测,在这个舞台上,每天都在上演着新旧更迭。企业作为市场中的主角,经历着最严峻的考验。许多辉煌的品牌已雄风不再,而一些后起之秀在急速蹿红。但我们今天要重点关注的,是那些“风韵犹存”的品牌。它们曾经在市场上称霸,现在虽仍占有一席之地,但由于种种原因遇到了发展的瓶颈。所以,我们把焦点对准它们,从营销传播的角度观照这些品牌遇到的难题。我们意图找到这些品牌在营销传播上存在的关键问题,并提出富有建设性的解决方案。我们约请了长期从事品牌研究和实战的学者和专家给这些品牌把脉,就这个品牌当前面临的根本问题,提出了各自专业的诊断。 China’s market is unpredictable, on this arena, every day staged new and old changes. Enterprises as the protagonist in the market, experiencing the most severe test. Many brilliant brands have been no longer glory, while some rising star in the rapid booming. But what we are going to focus on today are those brands whose “charm is still there.” They once dominated the market, although they still have a place, but due to various reasons encountered development bottlenecks. Therefore, we focus on them, from the perspective of marketing communication perspective of these brands encountered problems. We intend to find the key issues that these brands have in marketing communications and propose constructive solutions. We have invited academics and experts who have been engaged in brand research and actual combat for a long time to bring these brands the pulse and put forward their respective professional diagnoses on the fundamental problems currently facing this brand.