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国际国内经济形势日趋复杂,品牌将成为企业市场竞争的有利武器。本文对浙江瑞琦仕电器有限公司品牌建设方面的经验进行总结,提出具有普遍性的经验:第一,在高层管理团队中统一了对品牌建设的高度重视是基础;第二,技术与质量是品牌建设的生命线;第三,建立了完善的营销渠道,形成了牢固的市场基础;第四,企业要形成良性循环需要依托于率先实现规模经济;第五,企业的一切生产经营活动必须依托企业诚信这一无形资产来进行。
The international and domestic economic situation is becoming increasingly complicated, and the brand will become an advantageous weapon in the market competition of enterprises. This article summarizes the experience of Zhejiang Ruiqi Shi Electric Appliance Co., Ltd. brand building, put forward the universal experience: First, the high-level management team unified brand building is the basis for attention; second, technology and quality is Fourth, the formation of a virtuous circle of enterprises need to rely on the first to achieve economies of scale; Fifth, all production and business activities of enterprises must rely on the business Integrity of this intangible assets.