如今的品牌经营已经不象前些年仅仅局限于产品了,而是进一步扩展到销售、服务、企业文化、企业价值、市场形象、公众形象等方面,在服务行业中一批知名度越来越高的个人品牌也随之应运而生了。 近几年,北京一些大商厦相继涌现出一批以个人名字命名的服务品牌。如西单商场的照相器材售货员李棣华,被人称之为“相机通”,他四 Today's brand management is no longer limited to products just a few years ago, but is further expanded to include sales, service, corporate culture, corporate value, market image and public image, and a growing number of high-profile services in the service industry Personal brand also came into being. In recent years, a number of service brands named after themselves have emerged in some large commercial buildings in Beijing. Such as Xidan Li Dihua camera equipment salesman, was called “camera pass,” he four